Sunday, February 16, 2003

Ready for Primetime?

Ready or not, the world of blogging, it seems, is set to hit the big time. It is now official: Google has bought Pyra, the home of the ubiquitous software and hosting server for bloggers like myself, Blogger. No word yet on what this will actually mean, or how Google will work it into their primary interface, but, as blogs become more and more popular as a news and discussion outlet, the possibilities are pretty limitless. This has been said several times in the past, and I tend to agree, but blogging is the closest thing that functions to a real (whatever that means when you're online) internet. Will be fun to see how this develops; though, I see the possibility of accusations that Google has now become too explicit in their foray into the content-side of the internet, at a time in which they are already being accused by some of doing this on an implicit level by way of the algorithms in which websites are ranked. Nevertheless, for better or worse, I anticipate the first criticism to be swept aside, on a popular level anyway, as quickly as has the latter.